Stack wins with Behavioral Storytelling.
what's behavioral storytelling®?
Imagine being handed the keys to unlock how people process information and make decisions. All the tools for persuasive communication at your fingertips. The blueprint to follow etched in your mind.
⚙︎ How to choose what to say.⚙︎ How to craft and structure your story.⚙︎ How to deliver your message with feeling.⚙︎ How to connect with people and guide them to what's next.
Behavioral Storytelling® is our proprietary framework used in connection with our communication training and coaching services.
❝ David helps home in on emotional and effective storytelling. With his methods, there’s a tangible path toward large improvements in my communications. ❞⎻ Jonathan Morton
why's behavioral storytelling® important?
With traditional communications you deliver your information and the other party decides what to do (or not do) next. But you know what you want them to do next, so imagine if you could influence rather than merely inform.
Through understanding the ins and outs of how people process what you've said and decide what do to next, you have the equivalent of a super power. You're not just talking, but connecting; not just hoping, but driving.
By making an emotional connection and giving clear action you're creating an empathetic blueprint for the outcome you want.
Behavioral Storytelling® communication training and coaching services are designed to help you apply these principles in real-world interactions.
❝ David takes the time to understand your challenges and gives clear action and tools to be more effective. As close to a silver bullet solution I have seen in 30+ years in the industry. ❞⎻ Patti Buschnell
is behavioral storytelling® for me?
Are you in sales or marketing? Are you a leader? Do you write content or speak to individuals and groups? Do you seek funding? Are you partner, spouse, parent, or friend? If you answer yes to any of those, it's for you.
Why? Because in all of those situations (and many others) you have desired outcomes. It might be to close a sale or lead a team. It might be to captivate an audience. It might be to have others believe in you or simply follow your advice.
Sure, you can leave it to chance. Or you can design your communications to illicit those desired outcomes.
Behavioral Storytelling® communication training and coaching services are designed to help you apply these principles in real-world interactions.
❝ I've always recognized the power of storytelling, but never had the data to back it up until David revealed the research behind it. It was awe-inspiring! ❞⎻ Kevin Durham
how can we work together?
Talks
Small groups to keynotes—your audience will gain a new appreciation for the power of storytelling and tools to take theirs to the next level.
❝ David’s Behavioral Storytelling talk was both engaging and enlightening. It was perfectly practical and gave our 1,000+ attendees great insight into how to better shape the stories they’re telling. ❞⎻ Harris III
Workshops
One hour to one day—learn what Behavioral Storytelling is, why it's so valuable, and get hands-on with crafting your own persuasive communications.
❝ I love how David’s workshop is so inclusive—everyone participates! So many good practical insights for us in sales and marketing. His system really works and it was just so fun. ❞⎻ Priscilla McKinney
Coaching
Your needs are unique from anyone else's. Together we focus on you, your objectives, and how to craft and deliver stories to achieve those objectives and accomplish your goals.
❝ David not only brings a passion for storytelling to his clients; he helps others, myself included, tell better stories with their lived experience. I highly recommend David for anyone looking to tell a better story about their product, service, or life. ❞⎻ Brittany Anderson
Research
In the end, it doesn't matter what you or I think. It only matters what your audience thinks. Reseach allows us to test your communications, see how they resonate, and refine to meet your objectives.
❝ Through his unique research methods, David helped us revamp our communications strategy and the results have been astounding. Our retention rate is up 23% and our comms open rate has ballooned to an unheard-of 75%! We’re blown away.” ❞⎻ Amanda Lee
talks
Talks generally range 30 minutes to 1 hour and can be to any group size from a small gathering to large keynote.
In addition to being a storytelling expert, David is a communications researcher and speaker coach for the largest TEDx in the U.S.
Topics for talks can include:⚙︎ The art and science of Behavioral Storytelling⚙︎ How to craft and deliver a compelling talk or speech from scratch⚙︎ Stage presence lessons to ensure your delivery is captivating, engaging, and inspiring
Customized talks are available based on what's in David's wheelhouse and also ideal for your audience.Download David's Speaker Packet.
❝ Straightforward and informative. Within just a few slides I learned more than ever before about the importance of storytelling. Thank you, David! ❞⎻ Grace White
workshops
Workshops generally range 2 to 3 hours and can be to any group size from a small gathering to a large ballroom.
In addition to being a storytelling expert, David is a communications researcher and speaker coach for the largest TEDx in the U.S.
Workshops are interactive, hands-on, and cover some combination of:⚙︎ A primer on the behavioral economics principles that drive decision-making⚙︎ The art and science of Behavioral Storytelling, both in general and how they apply to your organization⚙︎ How to craft and deliver a compelling talk or speech from scratch⚙︎ Stage presence lessons to ensure your delivery is captivating, engaging, and inspiring
Customized workshops are available based on what's in David's wheelhouse and also ideal for your audience.
❝ David taught us how to use storytelling in everything from website copy to proposals. His group exercises were fun and engaging and somehow involved penguin psychologists and body swapping! ❞⎻ Aryn O'Donnell
coaching
Coaching can range from one session to working together over a period of time.
Everything from David's 30-year career is available to you.
Coaching generally falls into one or more of these categories:⚙︎ Crafting stories and presentations⚙︎ Improving your persuasive communication skills⚙︎ Captivating your audience through presentation techniques and stage presence⚙︎ Using effective communication to advance your career and strengthen your leadership position
Never one-size-fits-all, coaching is customized to meet your specific needs.
❝ David is a natural born listener—the kind you can't teach. You can tell he cares about everything that's important to you. His calm, intuitive demeanor always sets you at ease. Like a friend you've known for years, but just met. David doesn't give advice, as much as he reflects what is already there. He affirms and naturally guides you to clear, simple answers to complex questions. ❞⎻ Gerald von Stoddard
research
One of David's companies, Dialsmith, pioneered real-time feedback for speeches, presentations, advertisements, TV pilots, and more. Another of his companies, Lillian Labs, designs and executes studies to help you answer your most pressing questions related to your messaging and content.
⚙︎ Are we telling the right stories to the right people?⚙︎ Is our audience engaged throughout or do we lose them at times?⚙︎ How can we ensure our communications are persuasive and will more sales?⚙︎ Are we making the emotional connections, and giving the clear action, needed to move our engagements forward?
Whether designing your communications together or working with what you already have, David and his teams ensure that every moment of your messaging hits the mark by tapping into feedback from your target audience.
Never one-size-fits-all, research is customized to meet your specific needs.
❝ Our messaging wasn't resonating, but we didn't know why. Insights from research David conducted helped revamp our sales and marketing communications and exceed our unit forecasts by over 180%. Amazing! ❞⎻ Julie Miller
Reach out.